We Are What We Are/ Somos lo que somos
+Client Azfalto
+Agency GALLEGOS United/Los Angeles
AZFALTO is a collective focus on underground culture & diversity from Mexico City(Tenochtitlan).
This Film is a manifesto of HUGOs life the alter ego of Nadia as a DRAG KING. Its a spark of Expressions of Mexican Culture from Mexico City Iztapalapa area with a population of 1,835,486. Iztapalapa has one of the highest rates of violent crime in Mexico City, and combatting homicides and drug trafficking remain a major issue for local authorities.
This Film is a manifesto of HUGOs life the alter ego of Nadia as a DRAG KING. Its a spark of Expressions of Mexican Culture from Mexico City Iztapalapa area with a population of 1,835,486. Iztapalapa has one of the highest rates of violent crime in Mexico City, and combatting homicides and drug trafficking remain a major issue for local authorities.
+Role Creative Direction
+Guerilla/Social Media Campaign
+Year 2019
